Finding the famous flock of sheep scattered across Tyneside this summer just got easier, thanks to the efforts of a Newcastle design and marketing agency.

St Oswald’s Hospice presents the Shaun on the Tyne art trail, featuring 45 large and 70 smaller Shaun the Sheep sculptures spread throughout the city from 19th July for 10 weeks.

To assist adventurers in exploring the trail, the creative team at Different Narrative has designed a special map, providing vital information and guiding visitors to the various locations where the flock can be found, along with the iconic Shaun characters.

Having previously supported projects like the Great North Snowdogs in 2016 and Elmer’s Great North Parade in 2019, Different Narrative enthusiastically lends its support once again for this year’s event.

Chris Pescod, Senior Designer at Different Narrative, expressed the agency’s delight in participating, stating, “It’s not only great for our agency to get involved, but from a personal perspective, it’s nice to work on something that is so visible across the region. The characters are very recognisable, and I’d encourage everyone to get out and check out the trail.”

The Shaun sculptures will be situated in parks, streets, and public buildings, making the map an invaluable asset for tracking down all of the sheep.

St Oswald’s Hospice collaborates with creative producers Wild in Art and Shaun the Sheep creators, Aardman, to bring this trail to life.

Copies of the specially designed maps will be available for a suggested donation of £1 at various locations, including Shaun on the Tyne HQ at the Civic Centre and all St Oswald’s shops. The map not only helps visitors navigate the trail but also includes details of upcoming events, ways to get involved, and a chance to win a Shaun the Sheep.

Libby Fryer, Shaun on the Tyne Project Lead, expressed gratitude to Different Narrative, saying, “We are so excited to be working with Different Narrative again, after forming such a perfect partnersheep during previous trails. Creating a map with 115 Shauns spread across a city is no easy task, but we think they have done a wonderful job.”

For more information about the trail and to plan your adventure, visit


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